The short version
- Wildfire Games Ltd collects and processes no personal data of its own.
- There are no accounts to create and nothing to sign in to.
- We run no analytics of our own and no servers that store anything about you.
- Our games show ads. The advertising SDK and the ad networks it works with may process device and advertising identifiers, under their own privacy policies.
- Where consent is required for that, the games ask for it in-app before any ad personalisation happens.
- This website sets no cookies, runs no analytics, and makes no requests to any other company.
Who we are
Wildfire Games Ltd is a small independent game studio registered in the United Kingdom. If you have a question about this policy, email [email protected].
What we collect
Nothing. We do not ask for your name, your email address, your location or anything else, and we do not operate any service that records what you do in our games. Your progress is stored on your own device, and where a game syncs it, that sync is handled by the platform’s own save service (Apple or Google) under their policies, not by us.
If you email us, we obviously have your email and whatever you chose to tell us — that is how email works. We use it to answer you and for nothing else, and we do not add you to any mailing list.
Advertising
Our games are free, and ads are how they pay for themselves. We use the Appodeal SDK, which mediates between a number of ad networks to decide which ad to show.
Appodeal and the ad networks it mediates act on their own behalf when they do this. To select, show and measure ads they may process technical and advertising data from your device, including your mobile advertising identifier (IDFA on iOS, Advertising ID on Android), your IP address, your approximate country and how you interact with an ad. That processing is governed by their policies, not by this one. Appodeal’s privacy policy is at appodeal.com/privacy-policy, and it lists the networks it works with and their policies in turn.
We receive only aggregate revenue reporting from this — how many ads were shown and what they earned. We never receive, buy or store data about individual players.
Your consent and your choices
Where the law requires consent for personalised advertising — in the UK and the EEA, and under App Tracking Transparency on iOS — the game asks you before anything is personalised. Saying no is a supported answer: you still get the whole game, with non-personalised ads instead.
You can change your mind at any time using your device’s own controls: Settings → Privacy & Security → Tracking on iOS, or Settings → Google → Ads on Android, where you can also reset or delete your advertising identifier.
Children
Our games are suitable for all ages. Where a game is aimed at children or at a mixed audience, we do not serve interest-based advertising to users aged 12 or under in the United States, or 15 and under in the EU, and we do not knowingly collect information from them. We do not knowingly process personal data from anyone under 16 without parental consent; if you believe a child’s data has reached us, email [email protected] and we will delete whatever we hold.
Purchases
Any purchase in one of our games is made through the App Store or Google Play. Apple and Google take the payment and hold the payment details; we never see your card, your billing address or your name, only the fact that a purchase completed.
Your rights
Under UK and EU data protection law you have the right to access, correct, delete and restrict the processing of your personal data. Because we hold none, there is generally nothing for us to give you or erase — but if you think we have something, ask and we will look and tell you honestly. For data held by our advertising partners, their policies set out how to exercise those rights with them, and your device’s advertising controls are the fastest lever. You also have the right to complain to your data protection authority; in the UK that is the Information Commissioner’s Office.
Changes to this policy
If what we do changes, this page changes with it, and the date at the top moves. There is no version history to dig through — what is on this page is what is true today.
Contact
Anything at all: [email protected].